The identity is inspired by the location of the building, constructed in 1901 by architect Samuel Borgfeldt. The equally iconic street signs in Oslo were a relevant way to tell the story behind the name and honor both the building and the location. We wanted to create an identity rooted in history, yet representative for a young generation of hungry cooks — headed by Olympic champion Kari Innerå.
Additional photography: Marte Garmann
"With thousands of options, we only pick a few that promote new thinking."
Featured on Behance, 2015
"A simple and genious logo idea arising from the area's history. The restaurant's address has given the name, and the choice to take the street sign and remove the excess letters have created a unique identity. It is stylish and elegant resolved."
Awarded Visuelt Diploma, 2016